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Zrooth Business Automation · Formerly Gensact

Your Software Reports.
Ours Decides.

Your systems tell you what happened. Zrooth Business Automation decides what to do, then its Business Robots do it. A decision layer that sits above your CRM, ERP and tools, watches the business continuously, flags the risk and tells each team the next move.

Decisions, not dashboardsEvidence-backedHuman approvalYour data stays yours
A hand reaching towards a glowing AI interface

Decision Brief

3 Decisions Ranked for This Week

Decide, Then Act

One Engine Watches Every Function, Works Out the Next Move, and Gets It Done

1

The Decision Engine

Watches your business across every function, diagnoses what is wrong, predicts what is coming, and tells you the next move, grounded in your own data.

2

Wired to Your World

We connect the engine to your CRM, ERP and tools, so it decides on your real data, with the integration, security and governance a business needs.

3

Decisions, Acted On

Business Robots that do not just report numbers: they tell each team the next move and, once approved, carry it out through the tools you already use.

The Architecture

One Layer. Every Function. One Brain.

Business Robots · One per Function

SalesFinanceMarketingHROperationsLeadership

The Decision Engine

Observe→Diagnose→Predict→Recommend→Act

Your Stack · The Systems You Already Run

CRMERPHRMSFinanceMarketingSupport

Grounded in your own data · evidence-backed · explainable · your data stays yours

The Difference

Your Dashboards Report. Your Robots Decide.

Sales

DashboardRevenue is up 12% this quarter.

RobotClose these five deals this week: your highest-value opportunities going quiet.

Finance

DashboardCash flow and receivables, on a report.

RobotDelay this investment and chase this receivable now.

Marketing

DashboardChannel analytics and spend, by source.

RobotMove budget from the channel that has stopped converting to the one producing pipeline.

Leadership

DashboardA folder of dashboards to open each morning.

RobotThe three decisions that matter this week, ranked, with the reason and the cost of waiting.

Illustrative of what each Robot recommends, not live figures.

Meet the Business Robots

A Robot Is a Function That Decides

Each Business Robot is a decision agent for one function, running on the platform. Giving it a voice or a body is optional; the judgement is the product.

An illustrated robot working at a laptop

Sales Robot

Available

The deals to work today, not a pipeline to stare at.

Ranks the accounts to prioritise, flags cooling deals with a rescue play, and names the leads to stop chasing.

See the Sales Robot →

Marketing Robot

Available

Where the next rupee of spend should go, and why.

Reads every channel against the pipeline it actually produces and recommends where to move budget, what to pause and what to double down on.

See the Marketing Robot →

Executive Robot

Available

The decisions that matter this week, ranked.

Reads across sales, finance, marketing and people and hands leadership one short brief, each item with its evidence and the risk of doing nothing.

See the Executive Robot →

Finance Robot

Soon

Cash, receivables and spend, read as decisions.

Operations Robot

Soon

Inventory, procurement and delivery, read as decisions.

HR Robot

Soon

Workload, attrition and hiring, read as decisions.

What a Robot Never Does on Its Own

  • ✕Moves money or commits the company
  • ✕Sends contracts, offers discounts or contacts customers on its own
  • ✕Makes legal, financial or people decisions for you
  • ✕Does anything irreversible without approval

The Platform

One Brain, Every Function of the Business

Platform · AI Assistant
The AI assistant settings screen: greeting, persona instructions and conversations

Daily brief

Your business, summarised each morning across every function.

Intelligence Studio

Ask your business anything and get an answer grounded in your own data.

AI assistant

A chatbot for your website that answers visitors and drops leads into your CRM.

CRM

Leads, pipeline and an activity timeline: one source of truth.

Marketing Studio

Campaigns and AI-drafted content across channels.

Careers

Post roles; an AI interviews each candidate and writes a fit assessment.

SEO

Audit your pages and fix the on-page basics.

DriveKloudFree

Business email and drive, included free, and your data stays exportable.

Our Moat: The People Behind the Robots

Dedicated, Qualified People Who Think Like Owners

Software alone does not run a business. With Zrooth Business Automation you also get qualified people dedicated to your company and your project. We train them ourselves, and we train them to think like entrepreneurs, not employees, so they already know what you need from them.

Dedicated to Your Company

Qualified people assigned to your company and your project, not shared across a pool. They learn your business once and stay with it.

Trained as Entrepreneurs, Not Employees

We train them from the owner’s side of the desk: what the business earns, what it costs and what moves it, not just the task in front of them.

They Know What You Need

Because they think like owners, they work to your outcomes: revenue, time saved and cost, so you do not have to spell out every step.

Fluent in Your Robots

They are trained on the same AI tools and Business Robots you run, so the people and the platform work as one team from day one.

Proven on Real Businesses

Every one of them has built, costed and automated real processes on live businesses, with a written work record to show for it.

A Lean Team That Scales With You

Start with one dedicated person and grow the team as the work grows, without the cost and delay of hiring for every department.

How It Grows with You

Start Small, Grow One Step at a Time

Observe

Connect your data and see the business clearly.

  • ✓Intelligence Studio on your data
  • ✓Daily brief across every function
  • ✓Ask your business anything

Decide

Most Common

Prioritised recommendations, with evidence.

  • ✓Everything in Observe
  • ✓Ranked, evidence-backed decision briefs
  • ✓Your first Business Robot

Act

Approve, then execute through your systems.

  • ✓Everything in Decide
  • ✓Execution through your existing tools
  • ✓Multiple Business Robots

Govern

Control, audit and reporting.

  • ✓Everything in Act
  • ✓Guardrails: permissions, policy, approval
  • ✓Audit trails and reporting

Packages are configured to your business. Pricing is scoped per engagement in a written plan.

The Lowest-Risk Way In

The 30-Day Decision Pilot

  • One department

    Start where a decision matters most: sales, marketing or the executive brief.

  • Two data sources

    Connect two real systems, enough to be real and small enough to move fast.

  • One Business Robot

    A single decision agent, live on your data, for that function.

  • Human approval only

    Nothing runs on its own. Every recommendation is yours to approve, change or reject.

  • One agreed success metric

    We define what "worked" means before we begin.

  • A fixed fee

    One clear fee for 30 days. No open-ended engagement.

  1. Week 1

    Connect and configure

    Connect two data sources, configure the Robot and agree three decision workflows and the success metric.

  2. Weeks 2 to 3

    Live decisions

    The Robot produces decision briefs on your real data; your team approves, changes or rejects them.

  3. Week 4

    Review and decide

    Measure against the agreed metric and decide whether to expand, with no obligation.

An engineering team working together at their desks

Get the Decision Layer Running on Your Business

For businesses that want to run lean, and for AI Entrepreneurship Programme alumni building their own. Tell us your systems and the outcome you want; we bring the platform, the engineers and the plan.